On-Trigger Advertising application runs automated pull-advertising campaigns and mobile user-triggered marketing campaigns. It can run footer advertising programs based on any subscriber "touch-point", including on Missed-call, Please call me, and Top-up messages. Using powerful data management features, ads served can be targeted according to a subscriber's profile and past behavior.

• Requires close integration with Mobile Carriers to be able to plug in to triggers
• API calls indicate transaction type and relevant parameters to trigger different ads, for example serve different ad sets depending on amount of balance top-up
• Real-time ad serving - serve ads within seconds of subscriber top-up, missed call, etc. when they are ready to buy
• Campaign overview, retrieval based on name, types date with real time display
• Archives implemented making it possible to re-use campaigns
• Event Logs